This is a Guest Post from Gary Oakes:
What is the secret of writing good online ads to get attention! The term AIDA spells it all out. Read this short article to help you focus where it matters next time you write an advert on the internet to advertise your lucrative business ideas.
If you are in an online marketing business (internet advertising and marketing) then you need to seriously get attention to your ads if you are to survive in the game. What are your ads actually saying? Are they connecting with people? Do they get any attention? How are they perceived? It’s those who know how to advertise who will get the business!
‘Better advertising means better marketing’
If you have a lead capture page then it is really important that it is attractive. Many are starting to become noisy and directionless. To do the job, they need to be kept simple. You need to persuade someone to do something and this means you need to focus on their needs and not yours. In other words, you need to understand the audience and what they are looking for – make that connection.
‘People buy things for what they do and not for what they are’
People are driven towards the end result and not the tools along the way. You need to shift off from you and onto them.
To help you write your ad, consider the term AIDA!
* A – Attention * I – Interest * D – Desire * A – Action
Headlines drive business. Become a guru and make your best small business idea be transparent in the number 1 spot. Great ads are always reused. Look at the news papers and magazines next time you walk around the news stands. See how quickly a headline grabs your attention. Make a note how these work to get your attention. What is it that makes them stand out? It all starts by grabbing your attention. 70% of readers on the internet will stay on your site if you have a good headline. If you have a poor headline, have poor structure – then they are gone!
Headlines that really work are those connected with the latest news and celebrities, so you need to look at a way to incorporate this into your ad.
A good headline formula is to be outrages, inject mystery and drama. Drop the chains and allow yourself to be criticised. Just be news worthy and don’t worry what people think. More and more people are looking to gain more time and work less so a good headline could be “How to earn great money online by working fewer hours”. People should connect with the statement, so what you need to do now is to provide the solution.
Remember, do your internet marketing research and follow the four simple steps:- get Attention, gain Interest, promote Desire and have a call of Action.
My name is Gary Oakes and I’m involved in a home based internet marketing business. Advertising is key to survival. If you are looking for some help to increase your exposure on the internet then you can find out more at FreelyProsperous.
It does not cost you anything to take a look, and you never know this might be the very thing you are looking for. I would be glad of any feedback and will answer questions with integrity and honesty.